Health Diaries > Got Bones?

July 31, 2006

Sally Field Calls Baby Boomers to Boniva Action

Sally Field is not just a paid spokesperson for Boniva. No, she is part of a "campaign" to "raise awareness" about osteoporosis. She is spearheading "a new kind of 60s revolution" according to the drug company, Roche Pharmaceuticals.

Shortly after she began taking a drug to prevent bone fractures, she was approached about joining a campaign to raise awareness of this silent condition ... Calling baby boomers to action on osteoporosis has allowed Field to reclaim membership in a generation that, in some ways, she missed out on. "I was in The Flying Nun and everybody was out eating granola ... and protesting, and I was kind of stuck," she says.

Comparing being the spokesperson for a drug company to protesting the Vietnam war? Trade your granola for Boniva! Baby boomers, if her campaign is successful, we might just have to rename you the Boniva Boomers.

Small wonder

Posted by Tracy on July 31, 2006 2:23 AM | DIGG | del.icio.us | furl

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I used to enjoy watching Sally Field. Now every time I see her in that commercial my blood boils.


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