Sally Field is not just a paid spokesperson for Boniva. No, she is part of a "campaign" to "raise awareness" about osteoporosis. She is spearheading "a new kind of 60s revolution" according to the drug company, Roche Pharmaceuticals.
Shortly after she began taking a drug to prevent bone fractures, she was approached about joining a campaign to raise awareness of this silent condition ... Calling baby boomers to action on osteoporosis has allowed Field to reclaim membership in a generation that, in some ways, she missed out on. "I was in The Flying Nun and everybody was out eating granola ... and protesting, and I was kind of stuck," she says.
Comparing being the spokesperson for a drug company to protesting the Vietnam war? Trade your granola for Boniva! Baby boomers, if her campaign is successful, we might just have to rename you the Boniva Boomers.